NITIE Mahamandi 2020 || Vocal for Local || Mharo Chittar

On this 74th Independence Day,

 we support and promote the "Vocal about Local" by ascending towards building a nation that is "Aatmanirbhar." National Institute of Industrial Engineering (NITIE) in association with the Marketing Interest Group under the guidance of Prof. T Prasad launches the event named Mahamandi 2020.

So this year we had to go digital because of Coronavirus so, did that held us back? NO! We went even bigger this time and got on with the times with Digital Mandi! 

The first task for my team was to select a local product that should be popularized and be more talked i.e. Vocal about our local products. We( Me and Chirayu Solanki) selected our product which is the Chittar Stone. So Jodhpur is called Blue City, why you ask? Let me explain that with a picture:

People want to stand out among the blue crowd here we bring you the artisanal and sturdy 'Chittar Patthar'

This whole palace is made of this stone and is prime destination for celibrity parties, marriages,etc.

So we made this poster for promoting this:

Doesn't look to good right? So after suggestions from our professor T Prasad sir, we scrapped whole thing and gave it a new avatar resembling true independence and Vocal for Local Spirit.

 

Let's promote our local products to be a truly global and developed country.