CUSTOMER IS GOD
or is he not now?
or is he not now?
Customer is king and is the bread giver. Customer rules the market. Today we are living a buyer’s world or market. Customer dictates the terms and conditions of sale. The focus//pivot of all the marketing policies and strategies is the customer. If customer is there banks, offices and factories are there. Without customer all business will come to standstill. In the great congress / meeting of great marketing and management minds this has been concluded that customer is the key base to all the developments and advancements in the world. There is market and there is demand because of customer. Take care of customer failing which you may run the great risk of loss of business.
"Customer is the king"...... "Customer is the god".... this was a mind set that had been cultivated in many organisations, specially when it comes to front office customer servicing staff and sales staff.
The customer is not God but the customer has the money. We want the money. We have no other reason to be in business. So we want to show the customer goods or services they want to buy. We say “The customer is always right.” Even when they are wrong. There is only so much ass-holery we should put up with from customers, particularly in defense of our sales staff. Some customers want to heap abuse on our personnel. No amount of money is worth that.
Now the reason why the saying is outlived is because the world is becoming more and more complex and it is no longer realistic to expect that customers understand what they really NEED. As such, the role of the provider (vendor, shop owner...) is to analyze the customers' needs and suggest which product would best fit those needs.
But to do so, you need to become a partner of the customer, and not a servant who mindlessly fulfills commands.